Mo Aswat, BSc, MBA, FIPM  |  founder and director

Mo brings extensive place management experience to the company, including leading a national award-winning Town Centre Company as well as serving as Executive Director of one of the first Business Improvement Districts (BIDs) in the UK. As part of the UK’s BID Pilot Programme, he was integral in developing the national legislation that now governs their formation. He also previously worked as a Resource Consultant with the Civic Trust Regeneration Unit to assist with the practical application of their Main Street Project.

Mo has authored multiple best practice guides on BIDs and place management, including the Ten Step Guide to Developing Partnerships and BIDs – in collaboration with the Association of Town Centre Management (ATCM) – as well as a guide to managing multi-site cities and towns in conjunction with Boots the Chemist. He has been a featured speaker nationally and internationally in the US, Singapore, South Africa, Germany, Netherlands and Austria.

Mo has previously served on the Board of the ATCM and is a Fellow of the Institute of Place Management at Manchester Metropolitan University. He is also a director of a family-owned property company that specialises in the refurbishment of industrial and leisure buildings both nationally and abroad.


Sam Jones-Burton, BA (Hons)  |  senior project manager

Sam specialises in consultation and participation techniques for The Mosaic Partnership including a process known as “Visioning and Future Search”. Her background in urban regeneration includes developing multi-sector partnerships, local governance, democratisation, and organisational development and change. She has worked with numerous BID locations across the UK.



Peter Day, BA (Hons), MBA  |  senior project managerpeter

Peter is an accomplished professional with over 20 years experience of working with local communities to deliver projects and programmes to improve urban and rural environments. Peter has delivered large and complex projects. His experience of working in both strategic and operational environments has enabled him to understand the importance of getting the best out of a team and valuing input and expertise from a range of stakeholders. He sees accessing group wisdom and ensuring a collaborative approach in project management as the key to delivering great results.


shirleysturzakerShirley Sturzaker, BA (Hons)  |  central projects 

Shirley joins The Mosaic Partnership team having worked with us previously on a number of projects. With a degree in Business Management from Glasgow University and Prince 2 qualified, she has a strong background in retail and project management and is a experienced marketeer, Shirley has worked with the private and public sector across all levels. Her place management experience includes working as a BID Director and for organisations such as ATCM, authoring reports on the UK High Street and on project such as Purple Flag. She will be primarily responsible for all our centralised projects including company and business development as well as working on specific new projects.


Christine Wood, BA (Hons)  |  project managermosaic_headshots-10

Chris has over 10 years of experience in Place Management and Business Improvement Districts. She helped set up one of the first BIDs in the country in Bedford and its renewal in 2010 and has extensive experience in both business engagement and project delivery. Amongst her achievements has been a nationally recognised and award winning business crime partnership.

With a academic background in psychology and a real passion for town centres and the people and projects that make it work, Chris is an invaluable addition to the team.


Owen Davies, BSc (Hons) Dip TP MRTPI  |  senior associatemosaic_owen

Owen is a regeneration practitioner with over 20 years’ experience and has a reputation for providing practical advice, preparing original concepts and for high technical quality whilst operating at a strategic and neighbourhood levels for national governments, regional, local authorities, developers and community groups. Owen’s experience includes development planning, renewal and local economic development for both urban and rural communities located across Wales, England and overseas. He has developed a reputation for specialising in neighbourhood renewal, masterplanning, and preparing strategies for town and waterfront regeneration, employment and rural development.

Owen’s work with communities and the renewal of their neighbourhoods was recognised with an award from the RTPI. He is also a founder and director of an annual cultural cycling festival and a former Board Member for an environmental study centre and charity which traded in residential environmental education courses and visitor accommodation.


Heather Thill  |  associatemosaic_headshots-06-new

Heather Thill has over a decade of experience in creative services, communications and project management.  She provides clients with graphically designed brand elements which include logo creation, brand standards, brochures, newsletters, press kits, website design, advertisements, posters, photography and video production.

In addition to design services, Heather also has an extensive background working in economic development and downtown revitalization through her career at the Downtown Community Alliance. Her involvement at DCA ranged from Business Improvement District (BID) expansions to producing strategic marketing and communications plans that advertised the successes of downtown economic growth and popularity. Previous to her work at The Mosaic Partnership, Heather was a regional marketing manager for the #1 architecture firm in the United States.


Oliveoliverknightr Knight, BA (Hons), MA   |  design & creative

Oliver provides our full time, in-house design and creative services. He provides clients with brand elements including logo design & brand standards, brochures, newsletters, website design, business plans, posters, photography and video production. He has specific understanding of the requirements in terms of BIDs and Place Marketing work.