Positioning, Branding & Marketing
Your place is home to an abundance of story lines.
Carving out your unique offer allows you to create a position from which to extend a representative brand, supporting imagery, and consistent visual representations of your place.
Our in-house design team works with clients and stakeholders to organise and tell your story by identifying what to say – and to which audiences – in a way that invites locals, visitors and investors to learn more. Strategic messaging and communications can be used to alter external perceptions or to create better awareness of the extensive amenities your place has to offer.
The Mosaic Partnership will help you develop a compelling place brand, messaging and marketing and provide guidelines to ensure consistency in all your efforts. Beyond this, we’ll identify the appropriate tools and channels to utilise to reach varied and important audiences, including exploring traditional marketing and media outlets as well as emerging technologies and social media.